
True Evel: The Amazing Story of Evel Knievel
Harley-Davidson Museum
Exhibit / Interactive Design
AGENCY: BELLE & WISSELL, CO.

Belle & Wissell designed True Evel: The Amazing Story of Evel Knievel, an 8,000 sq. ft. exhibition that includes a wide range of artifacts, ephemera, costumes, x-rays, massive window-walls, infographics, and a 1970s-style arcade console game.
Project components included exhibition design for casework and other artifacts, exhibit graphic design, signage components, interactive game and enclosure design, film titles and more.
Working in close collaboration with the Harley-Davidson Museum and exhibit fabricators, the project team worked within impossible timeframes to deliver an experience that tells the complete Evel Knievel story.
The exhibition design utilizes a combination of materials and media to ensure a well-paced and consistently engaging visitor experience.




















Belle & Wissell Team
Design Director: Gabe Kean, Senior Designer: Thomas Ryun, 3D Designer: Samuel Stubblefield, Producer: Marq Dean, Programmer: Aaron Hedquist, Illustrator: Steven Henry
Additional Project Credits
Curatorial Director: Jim Fricke, Senior Curator: Kristin Jones, Associate Curator: Amy Kuenzi